Attractive Character: Introduction
The attractive character is the secret sauce behind almost every infoproduct you see on the market, from courses to books. Learn how to create one now!
Let’s use the following formula to create the attractive character:
Backstory + Polarizing nature + Flaws + Parables
Attractive Character: The Basics
This is about how your attractive character failed, why learned this and that.
it can be someone that’s either you or it could be your client.
“I was struggling working from 9 to 5, not earning enough money.
I hated to see all those unemployed people traveling around the world and I wanted to do the same.
That seemed to be fun but they were living under charging unemployment and that’s for losers.
Anyway, they were having fun and my life was miserable, I needed to know how to get out of this”
You are already feeling identified with this character because of all those Instagram kids:
“Hey, guys do you even do something with your lives instead of traveling all year long?
Like… You don’t have to work or study a career? so you don’t have to pay bills? get busy?
Why do I have to work my ass of meanwhile you are having fun with my taxes, you scumbags?”
2. The polarity
The goal of the attractive character is not to attract everybody, just the right type of people.
Say something like:
“Maybe not all those Instagram kids are unemployed people traveling with my taxes or their parent’s money.
I guess they have some kind of business that allows them to have that lifestyle.
And maybe most of them are just socialités (unemployed people with rich parents)
But I’ve heard about Digital Nomads and they live from working as freelancers or affiliate marketers.
So they already have a secret to living a dream life and I’m about to tell you what it is”
See? Go up and down, positive and negative, soft and hard
3. The Flaws
Your attractive character flaws are the same character flaws that your audience has.
So you can connect fast with people creating empathy
“And I said, Digital Nomad? But I don’t know how to do that…
I’m not a skilled person, I don’t know how to use photoshop, neither social media skills.
I don’t even know what to do without my degree, so this is practically forcing me to learn new things.
I realize I’m a person without talents, but if something is true, is that you can learn almost anything you want.
But you know what’s harder than learn? The opposite… Unlearn.
4. The Parables
When you tell things through parables, stories, lessons, they will remember you forever.
That’s the power of the attractive character. Remember all those masters from movies like Yoda, Miyagi, etc?
They taught a very good lesson through parables that even applies to the real world.
All the prophets of mankind did that (Jesus, Buddha, Muhammad, Krishna, Zarathustra, etc)
“It’s also like a man going off on an extended trip. He called his servants together and delegated responsibilities. To one he gave five thousand dollars, to another two thousand, to a third one thousand, depending on their abilities. Then he left. Right off, the first servant went to work and doubled his master’s investment. The second did the same. But the man with the single thousand dug a hole and carefully buried his master’s money.
He speaks of a rich man who goes on a trip and leaves money in different amounts to his servants, to demand an account upon his return.
Whether it is money that is invested in a business or skills that are put at the service of the community, it is important to take advantage of the opportunities.
By this parable, the attractive character is telling you to seize what you are receiving right now.
“I will teach you this, just give me your email. But that’s the tip of the iceberg
If you want more you can enroll in my course:
How to live like an unemployed Instagrammer and travel the world all year long.
1200 hours of valuable information about sales, marketing, freelancing, finances and all that.
Your life will not be the same, get out of the rat race and live the laptop lifestyle while you seize your time.
Stop living with roomies, that’s for losers, you deserve your privacy! you will make a lot of money.
So you can afford your own place while you experience different cultures and meet amazing people!”
Get clout as soon as possible
Go and talk to a colleague, there are a lot of people that can make you an interview.
Tell them a story of how you got into this epiphany:
” I went through this, I lost my mental stability, my job was killing me, I was depressed, full of debt.
So I discovered how to make a living with a laptop earning these skills and let me tell you something:
Employers don’t want you to know this, governments neither, it’s not your fault.
This is why you failed and I’m going to show you how to succeed.
Talk about a testimonial which is a known customer or a client.
So that’s the attractive character.
Nothing about buying or purchasing is really logical.
That why this technique works so great.
See you in the next post!